Rihanna's Fenty fashion brand to close down after less than two years
Credit: Dimitrios Kambouris/Getty Images North America/Getty Images for Bergdorf Goodma
Rihanna's Fenty fashion brand to close down after less than two years
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Rihanna's clothing line, "Fenty Fashion House," is being suspended indefinitely, luxury conglomerate LVMH announced today.
The label was launched less than two years ago with the French company, which is home to high-end fashion houses Louis Vuitton and Dior, among others.
In
a statement to CNN Style, LVMH said the pause was a joint decision with
Rihanna "pending better conditions," and LVMH will continue to support
other elements of the Fenty empire, concentrating on "the growth and
long-term development" of her beauty and skincare lines Fenty Beauty and
Fenty Skin, as well as lingerie line Savage X Fenty.
While
LVMH did not elaborate further on the decision, it's no secret that the
challenges of the Covid-19 pandemic have put unprecedented pressure on the global fashion industry
and many individual players within it. A market report by consulting
firm McKinsey found that fashion sales dipped dramatically in 2020.
The suspension comes off the news that Savage X Fenty (pictured) was successfully funded for further expansion into retail. Credit: Kevin Mazur/Getty Images
The
Fenty news comes off the heels of a successful $115 million fundraising
round for Savage X Fenty's expansion into retail. L Catterton, a
private equity firm backed by LVMH, announced the funding in a press
release today.
Savage X Fenty, like the singer's other Fenty brands, has been applauded
for its body-positivity and inclusive practices. The lingerie line
offers underwear for a wide range of skin tones and body types -- a
message that carries through to its runway shows and ad campaigns. Last fall, a campaign for a special capsule collection featured Black breast cancer survivors.
Rihanna
was the first Black woman to head an original brand with LVMH when
Fenty Fashion House launched in 2019, though it was not the star's first
clothing venture. In 2014, she became the creative director of Puma and
has also created collections for British store River Island.
When Fenty Fashion House was first announced, Rihanna praised the creative control she was given to lead its direction. She said
at the time: "Designing a line like this with LVMH is an incredibly
special moment for us. (Bernard) Arnault has given me a unique
opportunity to develop a fashion house in the luxury sector, with no
artistic limits."
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